KUALA LUMPUR, Sept 24 — As they celebrate their 50th anniversary, Amway
Malaysia continues to advance on their journey as a health and well-being company, with a strategic progression driven by the urgent need to address Malaysia’s rapidly ageing population and the growing public anxiety surrounding age-related health decline.
“Throughout the past 50 years, Amway Malaysia has been dedicated to helping people live better lives.
“We want to continue on this journey by further advancing our products and services, committed to support the government’s health agenda and empowering Malaysians to take charge of their well-being, as we tackle the pressing health issues facing the nation,” explained Mike Duong, managing director for Amway Malaysia, Singapore, Brunei, Indonesia and the Philippines.
“Our journey is one guided by science, nature and innovation. From phytonutrients to gut health, and now cellular health, each step builds on the last, reflecting our holistic approach to well-being.”
Tackling Malaysia’s Ageing Crisis With Science and Innovation
Malaysia is on the cusp of a significant demographic shift, with over 15 per cent of the population expected to be aged 65 and above by 2030, officially becoming a “senior nation”.
The huge demographic shift–known as the silver tsunami–has led to a significant increase in the population of older adults.
As more people grow older, they also become more anxious about what that means for their body and their overall health.
A recent Global Advisor survey revealed that over 60 per cent of Malaysians are anxious about growing old, with nearly half feeling pessimistic about the future.
Studies show many Malaysians face health challenges in their later years, underscoring the need to focus on extending health span, not just lifespan.
In an effort to combat this and in support of the government’s efforts, Amway aims to drive awareness and educate Malaysians through their ageing journey about the core issue affecting healthy ageing and cellular ageing that starts from deep within the cells.
Cellular Health As The Next Frontier In Healthy Ageing
Healthy cells are the foundation of a healthy body, as they efficiently repair themselves, remove waste, and produce energy, which in turn supports a strong immune system and better brain function while supporting overall health and wellbeing.
Conversely, declining cellular health due to age can lead to lower energy levels, slower recovery from illness or injury, and an increased risk of chronic diseases.
To address this, Amway is broadening the focus from a long lifespan to an extended health span–the period of life spent in good health.
By combining science-backed solutions like plant-based nutrition and microbiome support with new cellular-level protection, Amway is providing the tools people need to stay active, vibrant, and resilient throughout their lives.
This comprehensive, science-backed, nature-inspired approach empowers individuals to live better and enjoy their healthier years.
The Ideal Trifecta
Amway’s commitment began with understanding the power of plants. Through the Nutrilite Health Institute, the team spearheads research highlighting a global shortfall in fruit and vegetable intake, where three out of four adults worldwide do not meet the World Health Organization’s (WHO) recommended five servings of fruits and vegetables a day.
To deliver the foundational nutrition that adults need, Nutrilite scientists use the latest methods and technology to extract highly purified vitamins and minerals, and organic plant concentrates from specific plants for optimal health and well-being.
Recognising the gut as the “second brain”, Amway then expanded its focus to gut health. This pillar is crucial for influencing immunity, digestion, and mood.
A key collaboration with Monash University aims to develop solutions tailored to the Malaysian population’s unique gut microbiome and health profile.
Amway’s GUTPROtein Foundational Health solutions of protein, prebiotics and probiotics is designed to replenish and nourish beneficial gut bacteria, supporting overall wellness and cellular repair.
The latest and most crucial step in this evolution is addressing cellular health, a culmination of six years of extensive research, screening over 600 plants and 50,000 plant ingredients to identify key phytonutrients that support cellular regeneration.
This research has led to the discovery of the Golden Regeneration Combination, a five-phytonutrient complex (bATmm-5), sourced from plants like the dendrobium orchid, pagoda tree flower, chokeberry, gooseberry, and pomegranate.
This breakthrough is made possible by the Nutrilite Intelligent Botanical System–Amway’s proprietary Smart Herb System that matches phytonutrients to specific plants.
Amway’s latest innovation in cellular health, supports the body’s cells against stress and helps maintain vitality.
Part of the final piece in Amway’s broader ecosystem of health solutions, it ensures the body functions optimally from the inside out.
AmCELL is Amway’s first supplement designed to address all 12 hallmarks of ageing.
From humble beginnings in 1976 to today’s cutting-edge cellular health solutions, Amway continues to evolve with science and innovation, with its success also being attributed to impressive research collaborations with world-class institutions including Monash University Malaysia (microbiome and disease prevention), Stanford University (lifestyle and wellbeing) and the National University of Singapore (cellular ageing research).
“Through plant-based nutrition, GUTPROtein, and now AmCELL, Amway continues to deliver holistic solutions that help Malaysians bridge the gap between lifespan and health span.
“Increases in people’s life expectancy also focuses our priority in ensuring that they enjoy their healthier years too.
“By addressing urgent health concerns such as non-communicable diseases and facing the challenges of ageing with strength, vitality, and resilience.
“As we mark 50 years in Malaysia, our mission remains the same: to empower Malaysians to live better, healthier, and more fulfilling lives,” said Jason Leng, general manager of Amway Malaysia and Brunei.
