KUALA LUMPUR, Sept 17 – Concevoir, the creator of Malaysia’s First Natural Dietary Solution for PCOS, successfully concluded its five-day Polycystic Ovarian Syndrome (PCOS) Awareness Month campaign, held from September 10 to 14, 2025, at 1 Utama Shopping Centre.
The campaign blended education, engagement, and emotional connection to shed light on one of the most common yet underdiagnosed women’s health conditions: Polycystic Ovary Syndrome (PCOS).
This session also marked the debut of Connie, a lovable mascot designed to be every woman’s supportive friend in understanding and managing PCOS.
Global PCOS Awareness Month is dedicated to ongoing efforts to promote further research and knowledge of the condition.
As of 2025, global statistics reveal that roughly 6 to 13 per cent of women suffer from PCOS, but over 70 per cent of affected women remain undiagnosed.
Locally, approximately 12.6 per cent of Malaysian women grapple with this disease, with many silently enduring symptoms such as irregular periods, weight fluctuations, and fertility challenges without realising their implications.
“Our goal was to break the stigma, and make learning about PCOS less intimidating and more relatable. The introduction of our mascot, Connie, has made that possible by offering a friendly, comforting presence; something every woman deserves on her wellness journey,” said Elliot Chang, Concevoir Brand Director.
Connie, Malaysia’s first mascot for PCOS awareness, quickly became the heart of the event following her introduction. Embodying comfort, empathy, and companionship for women living with PCOS, she serves both as a friendly face, as well as a symbol rooted in both science and emotion.
Inspired by the shape of the carob seed, which Caronositol, Concevoir’s main component, is extracted from, Connie carries an authentic connection to the product’s natural science.
Her intentionally designed soft pink persona, conveying warmth, optimism, and positivity, also further established her as a soothing presence that comforts and reassures those who may feel isolated on their PCOS journey.
In addition to serving as a support for women, Connie is also a creation born from women; her character was first envisioned by designer Hannah Goh, before being brought to life by Lau Jia Yee of Deeplii Art.
By entrusting Connie’s design to female creators, her character reflects the authentic voice of empathy and empowerment, embodying the campaign’s mission; women supporting women.
Also taking place were media roundtable discussions featuring experts such as obstetrician and gynaecologist Dr Maiza Tusimin from Prince Court Medical Centre, and general practitioner Dr Fatin Johan, while other guests helped connect online conversations with the on-ground experience.
The campaign also featured giveaways to appreciate participants’ support. Each attendee received a limited-edition tote bag, an exclusive Connie plush keychain, awareness pins, T-shirts, and vouchers.
Medically diagnosed PCOS patients also received a seven-day trial kit to help them take proactive steps toward managing their condition.
Over 500 visitors attended the five-day roadshow, among them women affected by PCOS, those still undiagnosed, families, and health care professionals.
Through interactive storytelling, live sessions, and engaging activities, the campaign made vital PCOS education both accessible and approachable for all attendees.
Concevoir remains committed to continuing its mission of empowering women through education and support. This campaign is just the beginning of a series of initiatives designed to spark conversations and improve health literacy among Malaysian women.
