KUALA LUMPUR, Sept 12 – Dettol, the world’s most trusted germ protection brand, proudly teams up with the Ministry of Health (MOH) to launch and celebrate Bulan Malaysia Sihat Sejahtera (BMSS) in an effort to drive better health and hygiene awareness.
As hygiene habits adopted during the Covid-19 pandemic begin to exponentially diminish, infectious diseases have been allowed to thrive and become increasingly transmissible.
In response to this, Dettol is joining forces with the MOH to equip Malaysians with information and knowledge on how to keep themselves protected.
Dedicated to providing individuals and families with superior protective solutions, Dettol’s presence at the carnival aimed to remind the public of the cruciality of effective hygiene habits in preventing the spread of harmful pathogens to continuously reduce the burden of illness.
The BMSS initiative which will run for the entire month of September 2023, kicked off with a carnival featuring educational activities aimed at disseminating easily understood hygiene information to the public.
The event also marked the activation of the BMSS School Roadshow which intends on encouraging better hygiene habits among schoolchildren across Malaysia.
Officiated with speeches from Lim Hui Ying, deputy education minister and Lukanisman Awang Sauni, deputy health minister, the occasion underscored the ministries’ commitment to improving hygiene practices and developing health education across the nation.
To drive further awareness and reach out to more participants, Dettol set up an interactive booth to champion better hygiene habits and emphasise the critical importance of safeguarding communities via the usage of antibacterial products.
Explanations on the efficacy of its germ protection products and steps on how to best use Dettol was also demonstrated during the session.
This collaboration stood in support of the MOH’s Madani Afiat programme, a visionary initiative dedicated to elevating public health standards by fostering a holistic and education-centric approach to wellbeing.
With a rich history of promoting good hygiene practices, exemplified by Dettol’s on-going Purpose Programme, in which the key focus is to instil effective hygiene habits in schoolchildren, the brand’s participation in National Wellness Month reaffirmed its dedication to safeguarding the health and wellbeing of all Malaysians.
Building on the insights of the deputy ministers, Tiffany Tang, marketing director of health and hygiene, Malaysia and Singapore, Reckitt, commented on the necessity of hygiene awareness in an ever-changing health landscape.
The simple act of hand washing is the first line of defence against the spread of germs and comprehensive handwashing and sustained hygiene habits are the most effective methods of prevention and protection.
The Germ Box Education Corner successfully informed children about the
dangers of germs while teaching them the most effective 8-Step Handwashing Routine to maximise protection.
Participants additionally had the opportunity to physically eliminate germs in a Germ Busters target-shooting game for a chance to win Dettol’s two-in-one hand sanitiser.
The event’s activities were made even more enjoyable with special appearances from the Dettol mascot.
Tang further conveyed their enthusiasm for this collaborative venture: “At Dettol, our purpose is to protect and nurture in our relentless pursuit of a cleaner, healthier world.
“We are thrilled to partner with the Ministry of Health in promoting hygiene awareness during National Wellness Month. Through this partnership, we aspire to encourage the uptake of more comprehensive hygiene habits by promoting hygiene education on a national level.
“Driving behavioural change requires collaboration from all levels of society, underpinning our venture during Bulan Malaysia Sihat Sejahtera as the first
step towards change for the better.”
This collaborative initiative stood as a testament to the shared commitment of Dettol and the MOH to forge a healthier Malaysia, envisioning a nation in which hygiene comprises not just a precaution but a way of life.
The BMSS carnival proved to be a dynamic and informative experience for all participants and demonstrated Dettol’s active engagement with communities for the betterment of public health.